Most workflows hit two or three lenses at once. In the workshop, we pick the dominant one and run the math on your numbers, on the board, in front of you.
Lens 01Revenue Captured
Opportunities you currently miss because nobody has time to chase them or quote them quickly enough.
missed opportunities × win rate × avg deal value
50 inquiries arrive. You quote 10. Agent helps prepare 35 ready-to-review offers. (25 extra) × (20% win) × (€40K deal).
€200,000/ year
Lens 02Revenue Retained
Existing revenue you're losing to churn, slow follow-up, or unattended at-risk accounts.
at-risk annual revenue × save rate uplift
€5M ARR, churn at 8%, agent triggers proactive outreach. Churn drops to 7%.
€50,000/ year, recurring
Lens 03Loss Avoided
Errors that cost real money — bad contract terms, missed compliance, mispriced quotes, mistakes that reach customers.
errors per year × cost per error
6 outbound contracts/year with non-standard terms, average €8K each in rework and working capital.
€48,000/ year
Lens 04Capacity Unlocked
A hire you'd otherwise need to make to reach next year's targets — but won't have to once the workflow is automated.
loaded annual cost of the avoided hire
Growth plan needs an ops lead at €60K + €30K overhead. Search going nowhere for nine months.
€90,000/ year
Lens 05Team Hours
The conservative floor: hours of team time the agent reclaims, costed at loaded rate.
hours × runs × people × €/hr × 46 weeks
2hr × 5 runs × 1 person × €60/hr × 46 working weeks. Use as a sanity check or when no other lens applies.
€27,600/ year
How we use themIf no lens clears €15,000, the workflow is not a pilot candidate — we say so out loud. Lenses 1 and 2 require committing to assumed win rates or churn numbers. If the room can’t commit, we fall back to lens 5. We don’t fabricate.